Branded Print Ad: Reflection

Did your logo perform well in the ad?

Yes, I believe my advertisement's logo performed well. An excellent measure of a logo's efficacy in an advertisement is how well it draws attention, remains in the viewer's memory, and creates an identity. It was made to maintain viewers' interest without taking away from the primary message of the campaign, in addition to being visible in my logo. The advertisement's design was also based on the logo's color scheme, which naturally made it stand out. I made sure the logo showed up in the commercial at the appropriate times. The tone and look of the advertisement, which complemented the logo's design, also helped to maintain branding consistency.   

Did your brand research help to influence the creation of this ad?

Yes, brand research had a significant role in the creation and implementation of this advertisement. Before ever creating the advertisement, I thoroughly researched the values, interests, and content viewpoint of my target audience.vMy research made me realize that authenticity could be something that my audience could value, therefore I made sure that was reflected in my advertisement. This is what I did with the side text.

I also learned about the competitive environment via my brand study. I was able to position my business in a unique way by looking at how competitors had been advertising and where their messaging was lacking. I also researched the visual components that appeal to our audience, which helped us choose the color scheme, typeface, and pictures that would work best. The advertisement was a data-driven, well-informed creative endeavor that transformed insights into a visual story. The advertisement might not have connected with our audience and would have been aimless without the preliminary brand study.

Could you spot your brand values within the advert?

Yes, my brand values were clearly stated throughout every part of the advert, and that was an intentional part of the creative process. From the start, we wanted the ad to not just sell a product or service, but also to show what my brand stands for. One of my core values—authenticity—was called upon through the imagery. For instance, the ad highlighted the fact that my product is "Made with real lemons." This reflects my values in the advert.

Transparency was communicated through the honest, straightforward tone of the advertisement. I did not exaggerate the product or make false claims, which helped build trust with our audience. Community—one of our most important values—was shown by the background image of the advert. This gave people a feeling of belonging and recognition. The tone was written to sound confident, reinforcing our dedication to being a real and community-based brand. Witnessing these values brought to life in the advert proved that our branding is real and true to itself. It wasn't selling, it was about letting you know my brand.

Would you change your logo now?

Right now, I wouldn't change my logo. My ad shows how well my logo performs in terms of audience recall, brand consistency, and visibility. Redesigning a logo is a big undertaking that should only be undertaken when the brand's target, market, or direction significantly changes. My current logo accurately captures the values of the brand—clean, contemporary, and reliable. As shown by how well it integrated with the advertisement, it is adaptable enough to be used on a variety of media channels, including print, digital, and video.



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