My Brand - Initial Ideas

To what industry segment does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?

I want my brand to belong to the beverage industry segment.

What is the main product or service of your brand?

The main product of my brand will be a lemonade drink.

What would be the motivation of your brand (does it respond to a need or desire)?

The motivation of my brand is to quench the thirst of my customers.

What are three perceptions of your brand. Use emotional adjectives.

Soothed, Joyful, and Crave.

What are three values of your brand?

Three values of my brand are natural, reasonable price, and quality.

What is the look/aesthetic of your brand?

The look/aesthetic of my brand is similar to Flat Style Graphic Design.

Flat Style Graphic Design

Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)?

The main message I would want a potential agency to understand about my brand is that I want my brand to be something that is "the usual" for customers. When you go to a restaurant that you have went to for a while, you most likely go there to get "your usual." That is what I want people to view my brand as.

What are the demographics of your target audience? Search the meaning of “demographics.”

As much as I would love to have a broad demographic, I feel that my target audience would be young adults.

Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)?

I would definitely let my target audience experience my brand on tiktok. Almost any person you will meet will have the app downloaded.

Why did you choose this idea? How does it correspond to your own personal values?

I chose this idea because lemonade is one of my favorite drinks. This corresponds to my own personal values because I value reasonable prices on drinks I like.

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