Logo Development
25 sketches Since my brand is a lemonade drink company, I made 25 simple sketches that could be turned into something in Adobe Illustrator later. I wanted to sketch a brand that has a simplistic look to it. I chose the names Johnade, Espinade, and Quench. Johnade and Espinade come from my first and last name, while Quench represents the main objective of my drink — to quench your thirst. They aren't the most creative names, but I wanted a name that could roll off the tongue relatively nicely. 5 Electronic Roughs After sketching the 25 drafts on my sketchbook, I chose 5 of my favorite ones and tried to recreate them in Adobe Illustrator. They obviously don't look the best, but they are still drafts so this is acceptable. I decided to remove the name Quench because there was only one sketch with that name and I also didn't like the sketch. Therefore, only leaving Johnande and Espinade left for names for my brand. Final 15 After the 25 electronic...