My Brand - Initial Ideas
To what industry segment does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? I want my brand to belong to the beverage industry segment. What is the main product or service of your brand? The main product of my brand will be a lemonade drink. What would be the motivation of your brand (does it respond to a need or desire)? The motivation of my brand is to quench the thirst of my customers. What are three perceptions of your brand. Use emotional adjectives. Soothed, Joyful, and Crave. What are three values of your brand? Three values of my brand are natural, reasonable price, and quality. What is the look/aesthetic of your brand? The look/aesthetic of my brand is similar to Flat Style Graphic Design. Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)? The main message I would want a potential agency to und...