Branded Print Ad: Reflection
Did your logo perform well in the ad? Yes, I believe my advertisement's logo performed well. An excellent measure of a logo's efficacy in an advertisement is how well it draws attention, remains in the viewer's memory, and creates an identity. It was made to maintain viewers' interest without taking away from the primary message of the campaign, in addition to being visible in my logo. The advertisement's design was also based on the logo's color scheme, which naturally made it stand out. I made sure the logo showed up in the commercial at the appropriate times. The tone and look of the advertisement, which complemented the logo's design, also helped to maintain branding consistency. Did your brand research help to influence the creation of this ad? Yes, brand research had a significant role in the creation and implementation of this advertisement. Before ever creating the advertisement, I thoroughly researched the values, interests, and content viewpoin...